Nails Inc nail polish in Pinkie Pink* (10ml, £11, link)
October is Breast Cancer Awareness month, and I'm sure you've seen and heard a lot about it. Nails Inc are one of the many brands out in force who are supporting the cause and raising vital funds for the charity. They have released a special limited edition nail polish called Pinkie Pink which has been created in partnership with fashion designer Matthew Williamson and model/actress Poppy Delevinge.
Pinkie Pink is a cool toned, chunky pink glitter that looks opaque with just two coats. As the name suggests, the Nails Inc promotion is based around painting your pinkie with this polish to show your support. I think this is a fun way to get involved, plus Nails Inc are donating £1 from every Pinkie Pink sold to Breast Cancer Campaign, and they're aiming to raise a whopping £50,000!
They are also promoting the campaign via their social media channels and are asking people to tweet a photo of themselves or a friend wearing Pinkie Pink. For every tweet Nails Inc will donate a further 10p to Breast Cancer Campaign (up to a total donation of £2,500). To get involved tweet @nailsinc @BBCampaign and use #spotthepinkie.
For more info visit Paint Your Pinkie Pink and for general advice, information on breast cancer or simply to make your own donation, check out Breast Cancer Campaign.
P.S As I received my Pinkie Pink as a free PR sample, I have made a personal donation to the Breast Cancer Campaign this month. This is something that I support every year so I'm very happy to see brands like Nails Inc helping to promote and raise money for this important cause.