Green Beauty News: Persephone Beauty - A New Online Place To Shop For Natural Beauty

Monday 8 July 2019

Green Beauty: Persephone Beauty - A New Online Place To Shop For Natural Beauty
Calling all green beauty fans! There's a brand new online shop called Persephone Beauty which has been set up recently by fellow blogger, Laura Franklin-Hollier from

Founded by Laura and her husband, Persephone Beauty offers a small but carefully selected range of independent natural beauty brands which adhere to Persephone's strict ethos that's based on three main principles:-

  • Natural beauty without compromise
  • Picking sustainable products that are kind to the planet and the skin
  • Only offering products that Persephone loves that contain ingredients that meet their high standards.

This means that every single product that you can purchase from Persephone is free from the following 'nasties' and for full transparency, INCI lists are provided alongside the listed products.

  • All Parabens
  • Mineral Oil
  • Phthalates
  • Sodium Lauryl Sulfate & Sodium Laureth Sulfate
  • Silicones
  • Butylated hydroxyanisole (BHA)
  • Artificial Fragrance
  • Diethanolamine
  • Hydroquinone
  • Toulene
  • Formaldehyde
  • Oxybenzone

There are currently six natural beauty brands stocked on Persephone and I anticipate that more will be added soon as the brand continues to grow. Laura very kindly gave me a gift voucher to use on the site to help promote it and I chose the following products to give you all an idea of what you can expect. 

persephone beauty
The package arrived quickly in a small cardboard box with biodegradable packing peanuts, and the contents were delicately wrapped in hot pink tissue paper. On the top was a lovely thank you card from Laura and a 10% discount code to use on your next order.

Here's what I picked:-
Evolve Organic Beauty Rainforest Rescue Blemish Serum
Evolve Organic Beauty Rainforest Rescue Blemish Serum* (30ml, £22, link)

Evolve Organic Beauty have been a longtime favourite natural beauty brand of mine for years, so I was delighted to see several of their products stocked on Persephone. If you're new to Evolve, they're a cruelty-free and vegan-friendly skincare company who make all of their products by hand in small batches here in England.

I've been lucky enough to try out many of Evolve's products in the past and can highly recommend their Daily Defence Moisture Mist, Radiant Glow Organic Mask and Hyaluronic Serum 200 as good places to start. When I saw this new Rainforest Rescue Blemish Serum, I knew I had to have it!

Specially formulated for oily and combination skin types, this treatment serum is composed of 99.7% natural and 82% organic ingredients, and uses key actives such as Willow Bark, Acai and Copaiba to reduce sebum production and treat existing blemishes. Willow Bark, in particular, is a very useful ingredient as it's a natural source of Salicylic Acid which I always find works well for my skin when I'm tackling a breakout and indeed, this serum has definitely been helping to clear up my complexion since I've been using it.

What I like the most about the Rainforest Rescue Blemish Serum is that it doesn't irritate my skin when I apply it (no stinging) and it doesn't dry it out either like so many anti-acne products have a hideous tendency of doing. Instead, it's gentle but effective and you should see noticeable results within two weeks of using it daily.

Skin & Tonic Lip Balm in Peppermint
Skin & Tonic Lip Balm in Peppermint* (4.3g, £3.50, link)

Skin & Tonic are another amazing British natural skincare brand and I feel like I don't sing their praises enough! To remedy that, I wanted to give a cheeky shout-out to their range of Lip Balms, which like the rest of their products, are 100% natural and organic, as well as being handmade in London. 

I believe that they have around three or four different lip balm varieties to choose from, but my personal favourite is the Peppermint one as it reminds me of the classic Burts Bees formula, and I know that so many people struggle to find an independent and organic version to replace a mainstream beauty fave so now you can try this instead!

This lip balm is made from just four ingredients; Shea Butter, Beeswax, Coconut Oil and Peppermint Oil, and it's this no-fuss simplicity which originally attracted me to Skin & Tonic in the first place. It does what it says on the tin by keeping my lips moisturised and soft for longer and has a pleasant zingy mint feeling - what more do you need?

Discover these products and more at

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