Thicker and fuller hair is on the wishlist of many women's wants when it comes to beauty, and Vegamour is one such brand that aims to help restore, retain and renew your crowning glory. But does it live up to the hype?
Anyone with a social media account will no doubt have heard of Vegamour as this luxury, LA-based haircare brand has a wide range of global followers and some interesting products with innovative formulas.
I'm not one to get sucked into the hype machine these days, however, my interest does get piqued when I see a brand that's 100% vegan, cruelty-free, and omits a long list of undesirables from its ingredients. Vegamour is free from GMOs, parabens, phthalates, sulfates, silicones, mineral oils, gluten, and synthetic fragrances.
With this in mind, I was very keen to see whether Vegamour lives up to its hype so I have been testing out some of their bestselling GRO hair products for the past month or so.
Vegamour GRO Revitalizing Shampoo* (236ml, £35) & Conditioner* (236ml, £35)
Packaged in baby pink tubes with stylish gold branding, this luxury duo looks every bit as Insta-worthy as you would expect from a brand that originates from Los Angeles. And we are talking some luxury prices here with the GRO Revitalizing Shampoo and Conditioner setting you back £35 each.
It's all in the formula though, and I have to say that I quickly fell in love with Vegamour as soon as I tried it. The Shampoo boasts an innovative, eco-friendly micro-encapsulation technology that delivers clinically tested plant-based phyto actives straight to your follicles. Two trademarked formulas, Karmatin, made from vegan bSilk ensure that damaged hair cuticles are smoothed and strengthened. Elsewhere, this nutrient-rich shampoo contains wild-harvested Marula, Baobab, and Ximeniea Oils to deeply nourish from root to tip, adding shine and plenty of volume along the way. I noticed a difference after just one use; my fine hair was visibly fuller-looking, more swish-worthy, and had plenty of bounce!
The matching Conditioner shares a similar formula with the same trademarked ingredients and nutrient-rich plant oils, so when used in tandem, they are guaranteed to deliver a very good hair day. Be sure to use only a tiny amount and only leave it one for 60 seconds as instructed as it's seriously rich stuff.
Vegamour GRO Hair Serum* (30ml, £48)
Vegamour's GRO Hair Serum is the product that you've likely seen on Instagram and this is the crown jewel in the brand's GRO range. This plant-based multi-tasking serum uses a combination of clinically tested phyto actives to reduce the signs of shedding so that it promotes healthier, thicker hair growth.
Safe to use every day, it contains antioxidant-rich Curcumin derived from Turmeric to fight off free radical damage; Red Clover for its antimicrobial and anti-inflammatory properties, and Mung Bean sprouts which are full of beneficial vitamins and minerals for your hair such as Zinc, Selenium, Silica, Iron and Vitamins A, B, C, B7 (Biotin) and K.
Incorporating the GRO Hair Serum into my daily routine was super easy; just apply a full dropper full to dry or towel-dried hair and massage it into your scalp. The serum absorbs quickly so I didn't have any issues with greasiness or stickiness, and you can apply it morning or night; I preferred the latter as it was just easier for me to remember to do it.
The key is consistency here and with daily use, you should start to see new hair growth in 90-120 days. I've been using it close to two months now and can definitely see some baby hairs peaking out at the front which is encouraging so I'll continue to use it.
Vegamour GRO Biotin Gummies* (1 month supply, £23)
We all know that beauty starts from the inside and these GRO Biotin Gummies are a great way to ensure that your hair is getting all the essential vitamins that it needs for healthy hair growth. Unlike other brands that just focus on Biotin, Vegamour's proprietary blend contains a combination of all the good stuff; Vitamins A, B5, B6, B12, C, and E, as well as the all-important Biotin, Folic Acid, and Zinc.
Best of all, these vegan-friendly gummies taste delicious with a fruity Strawberry flavour; one is all you need to take each day for happier hair.
Shop the full range at https://uk.vegamour.com/
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