The Mid-Week Pamper Treat: Madame LA LA Self Tan Mousse in Light & West Coast Face Bronzing Serum review

Wednesday 9 March 2016

It may be raining and grey outside, but I'm inviting some sunshine into my bathroom today with the help of some much needed fake tan from Madame LA LA.

Long time followers may be already familiar with Madame LA LA, as I reviewed their self-tan mousse about two years ago when the brand was just starting out and getting recognition in Fenwick Bond Street. Since then, the company has grown and I'm happy to see that they're now being stocked in Superdrug and at BeautyMart at Topshop Oxford Circus. I was very kindly sent two of their new products to test out, so I scrubbed myself down and slapped these on!
Madame LA LA Self Tan Mousse in Light* (200ml, £21.60, link)
One of the unique selling points about Madame LA LA is that their self-tan formula is infused with Coconut Water, so it feels much more hydrating on your skin (one of my bug bears about a lot of self-tanners is that they can be very drying so this definitely appealed to me). It also has Vitamins A & E, Aloe Vera and Green Tea extracts to further benefit the skin. It comes packaged in a long white bottle with bold branding and an easy to dispense inbuilt pump applicator.

As we're only in March, it seems a little early to go super dark with the fake tan, so I always reach for 'Light' versions to give my body a bit of a glow without overdoing it. This one is perfect for that purpose and would be equally as suitable for those with a lighter skintone too, or those who are a bit nervous about trying out a fake tan for the first time. The mousse applies very easily with a mitt, dries quickly within around 5 minutes and it smells a lot better than most self-tan brands that I've tried. I didn't have any problems with streaks, but I did properly exfoliate and moisturise prior to application. The colour takes up to 10 hours to fully develop and looks very natural. A lovely sunkissed glow with no orangeness and the tan lasted around a week (5-6 days ish) before starting to fade evenly.

Madame LA LA West Coast Face Bronzing Serum* (100ml, £25, link)
This is similar to James Read Sleep Mask Tan which I absolutely love, as it's a specially formulated self-tanner for the face, but one that combines skincare ingredients. In this one, we see Coconut Water and Green Tea extract again, as well antioxidants like Vitamins A, C & E, and CQ10 to encourage cell renewal and fight the signs of aging. 

The serum is on the runny side and looks hella scary dark brown at first but don't be alarmed. Once it's rubbed into the skin, it absorbs quickly and leaves a subtle glow. I applied it over freshly moisturised skin in the evening, leaving it to develop overnight and then washed it off in the morning. I saw a big difference straight away as my complexion looked brighter, hydrated, and lightly bronzed (again no orange, just healthy, natural looking!). You can reapply for a deeper colour but I'll save doing that until the summer!

Madame LA LA is available from selected Superdrug stores, BeautyMart at Topshop Oxford Circus, Feel Unique, Look Fantastic and direct from

Are you a self-tanning fan?
Have you tried anything from Madame LA LA?

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  1. These sound lovely! I sometimes find mousse tans quite drying so it's nice to hear this is hydrating!

    Danielle's Beauty Blog

    1. Same, you can really tell the difference with these! x


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