Introducing: SARYA Couture Makeup - Review & Swatches

Thursday 21 February 2019

SARYA Couture Makeup - Review & Swatches
Heads up fellow makeup junkies - Italy's luxury organic makeup brand SARYA is here and they have some gorgeous products to feast your eyes upon!

SARYA is a relatively new brand to the organic cosmetics market, having spent two years in development, they only officially launched in Summer last year. Their ethos is based around developing makeup that uses natural and organic ingredients that don't compromise on performance or results, and with sophisticated, sleek packaging to boot, you can see why there's been some buzz about them online. They are also proud to be certified organic (by Cosmetici Biologici) and cruelty-free (by PETA).

That said, I hadn't heard of SARYA until a package arrived via LoveLula (one of the brand's UK stockists) a couple of weeks ago. At present, their makeup range is fairly limited as they only sell a few lipsticks, eyeshadows and makeup brushes, but I was still excited nonetheless as the packaging is so beautiful. Inside, I discovered a cute faux-leather, branded makeup bag, a single eyeshadow compact, an eyeshadow brush and a lipstick, so it was time to have a play!

SARYA Couture Makeup Eyeshadow in Mocha
 SARYA Couture Makeup Eyeshadow in Mocha* (3.5g, £17.80, link)  and 201 All Over Shader Brush* (£11.60, link)

Single eyeshadow compacts seem to be coming back into vogue these days, as beauty consumers are streamlining and decluttering their makeup collections, and SARYA has four different shades to choose from which will definitely spark some joy in your makeup bag! These eyeshadows are made from an organic formula that features a blend of Apricot Oil, Avocado Oil and Shea Butter, and is free of parabens, mineral oils, fragrance and phthalates, which results in a silky smooth feel and makes them easy to blend.

As I mentioned earlier, the packaging is really sleek and opening it up, I was met with the most beautiful chocolate brown shade called Mocha. This is one of those versatile shades that works well all over the lid and as a crease/transition colour to add depth and smokiness. Richly pigmented, I've been reaching for this shade a lot recently as it's just so easy to wear, especially when applied with the 201 All Over Shader Brush. Featuring silky soft, synthetic Taklon bristles, this vegan-friendly brush is a great addition to your collection and the wider cut of the head lends itself perfectly to sweeping shadow all over the lid for a fuss-free finish.

SARYA Couture Makeup Lipstick in Lovecraft
SARYA Couture Makeup Lipstick in Lovecraft* (4g, £19.50, link) and Makeup Bag* (£13.30, link)

I'm like a magpie when it comes to luxury red lipsticks and SARYA's Lovecraft is an absolute stunner. Created from a 75% natural formula that has ultra-nourishing ingredients such as Coconut Oil, Beet Oil, Castor Oil and Palm Butter, and is free from the likes of petroleum, parabens, artificial colouring and fragrance, this lipstick glides on effortlessly and has some killer pigmentation - the swatch below was just one swipe!

Lovecraft is a warm red that's incredibly flattering to wear for a range of skin tones as it makes your teeth look whiter, and instantly brightens up your whole complexion. It has a semi-matte finish, feels very moisturising and lasted a good few hours before I needed to reapply (that was without eating/drinking though). As it's so pigmented, I'd recommend applying it with a lip brush for a perfect pout, and a lipliner would also come in handy to prevent any feathering later on in the day.

Lastly, I have to mention that awesome branded Makeup Bag! Made from bright red synthetic leather, I've had so many compliments about it and it's currently in my travel bag ready for any impromptu weekends away.

Swatches! SARYA Couture Makeup Eyeshadow in Mocha and Lipstick in Lovecraft
Swatches! SARYA Couture Makeup Eyeshadow in Mocha and Lipstick in Lovecraft

Shop the full range of SARYA Couture Makeup at

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