Sustainable Beauty: Just One Switch Campaign with Counter Culture #JustOneSwitch

Wednesday 20 October 2021


This month, I've been taking part in Counter Culture's online campaign to encourage consumers to make more environmentally friendly purchases. The focus has been on making 'just one switch' in your daily beauty routine to get you started towards a more sustainable lifestyle, one step at a time.

Counter Culture is an online UK store that is home to some of the best sustainable beauty and wellbeing brands, and it's proud to champion female founders and indie/boutique brands as well. Their #JustOneSwitch mission resonated with me as soon as I received an email about it because I often see people on social media saying how difficult it is to go from using conventional products to finding more eco-friendly alternatives. 

It can be a consumer minefield out there and thoroughly overwhelming at the start, so by shifting the focus on making just one switch at a time, the journey to a more sustainable lifestyle suddenly becomes a much more attainable goal. But where to start?

Counter Culture kindly asked me to choose a couple of products from their online store to show you how easy it is to make 'just one switch'! 

Switch Your Deodorant: POSY Grapefruit & Lemon Deodorant* (70g, £9.95, link)

Get rid of polluting aerosol deodorants that are full of nasties and switch to a clean, natural, eco-friendly one instead. There are so many brands out there nowadays that do them, so my advice would be to pick one in a scent and format that you like the most. 

For this challenge, I decided to try POSY Grapefruit & Lemon Deodorant which comes packaged in a plastic-free cardboard tube that has an easy push-up, solid cream stick of deo inside. I find this ultra-convenient to use and I just love the fresh scent of grapefruit and lemon essential oils. It's made from natural and organic ingredients, and comes in a card tube or tin format, as well as a range of different scents.

Switch Your Hand Wash: Flamingo Soap Co Citron and Coffee Soap Bars* (£6 each, link)

Washing our hands has become more important than ever for obvious reasons and I honestly dread to think of just how many plastic bottles of hand wash have been used up and thrown away during the course of this awful pandemic. However, it's super easy to switch to using a bar of soap instead! I'd recommend buying a couple of these and placing them next to every sink in your home - you'll be amazed by how many plastic bottles just one bar of soap can replace as they really do add up throughout the year. 

I love these soaps bars from the Flamingo Soap Co as they're affordable, free from palm oil, parabens, and SLS, and they're vegan-friendly too. They're a completely zero waste solution to plastic hand wash bottles and even the label is embedded with wildflower seeds so you can plant it and feed the bees and butterflies in your garden. My two faves are the Citron and Coffee soap bars, and if you're already thinking of doing another sustainable switch, why not pop one of these into your shower to use instead and save even more plastic waste?

Switch Your Face Wipes: Bamboo Collection Bamboo Flannel* (£3, link)

When you're thinking about moving towards a more sustainable lifestyle, one of the easiest ways to adapt is by making a pledge to yourself to stop using anything that is single-use. From face wipes to cotton wool rounds, there are reusable replacements for all of these things that are kinder to your skin and the planet. 

I would suggest starting with disposable face wipes because they are so commonly found clogging up our rivers and beaches; a soft and luxurious Bamboo Flannel is the perfect switch for these. This one is made from a blend of 50% bamboo and cotton so it's naturally anti-fungal and super absorbent. When you've finished using it, simply put it in the washing machine along with your towels, dry, and reuse it again and again. A super easy switch!

Visit for all of these eco-friendly products and more

What product have you switched to?

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